21 Mar 2018

Elevate your Recovery Game

Elevate Your Recovery Game

by Dorothy Colagiovanni, VP of Product Development, Verra Wellness

Sensi February 2018 Denver Boulder editionWinter sports enthusiasts are abuzz about the latest trend taking the wellness world by “Snow” Storm: Cannabis-infused salves for the skin. Since hitting the shelves, these products have been lauded among snowriders as an effective way to find localized relief from the common muscle aches and pains that often plague them after a long day on the slopes.

These skin products deeply penetrate the tissue to provide relief for aching feet, backs, and shoulders. Could this mark the next revolution in athletic recovery?

For many who have turned to topicals as an alternative to prescription painkillers, the answer is a resounding yes! Already, these products are helping to shatter the negative stigma long associated with cannabis consumption as the industry trades in the dated and inaccurate “lazy stoner” stereotype for the new, fresh image of the canna-athlete. Previously held notions of the typical cannabis consumer are rapidly evolving as more individuals discover the plant’s unique therapeutic potential that may lend itself to relieving soreness and tension.

Read more in the Special Advisory Section, page 102, February 2018 issue of Sensi Magazine.